Privacy Policy

Introduction

Align With Polina ("we", "us", or "our") operates the website alignwithpolina.com. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

We are committed to protecting your privacy and ensuring transparency about the data we collect. By using our website, you agree to the practices described in this policy.

What Data We Collect

We do not collect personal information directly through our website. However, we use third-party services that may collect certain data automatically when you visit our site:

• Usage data: Pages visited, time spent on pages, referring website, browser type, device type, and operating system.
• Cookies and tracking technologies: Small text files stored on your device that help us understand how visitors interact with our website.
• Advertising data: Interaction data related to advertisements, including clicks on booking links.

Google Analytics

We use Google Analytics (GA4) to understand how visitors interact with our website. Google Analytics collects information such as:

• How you found our website (search engine, social media, direct visit)
• Which pages you visit and how long you spend on them
• Your approximate geographic location (city/country level)
• Your device type, browser, and operating system
• Interactions such as clicks on booking links

This data is processed by Google and is used to help us improve our website and understand our audience. Google may also use this data in accordance with their own privacy policy.

For more information, see Google's Privacy Policy.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you click on one of our Google ads and subsequently interact with our website (such as clicking a booking link), a conversion is recorded.

Google Ads may use cookies to serve ads based on your prior visits to our website or other websites. This data helps us understand which ads are driving engagement.

You can opt out of personalised advertising by visiting Google Ads Settings.

Facebook (Meta) Pixel

We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our Facebook and Instagram advertising. The Meta Pixel collects information about:

• Page views on our website
• Interactions with our content (such as clicking booking links)
• Your device and browser information

This data is sent to Meta and may be used to deliver targeted advertisements on Facebook and Instagram. Meta processes this data in accordance with their own privacy policy.

For more information, see Meta's Privacy Policy.

You can manage your ad preferences on Facebook by visiting Facebook Ad Preferences.

Cookies

Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us provide and improve our services.

Types of cookies we use:

• Strictly necessary cookies: Required for our cookie consent banner to function and remember your cookie preferences.
• Analytics cookies: Used by Google Analytics to collect anonymous usage statistics about how visitors interact with our website.
• Advertising cookies: Used by Google Ads and Meta Pixel to track ad performance and deliver relevant advertisements.

When you first visit our website, a cookie banner will appear allowing you to accept or manage your cookie preferences. You can change your preferences at any time by clicking the cookie settings link on our website.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that blocking cookies may affect the functionality of some parts of our website.

Third-Party Links

Our website contains links to third-party websites, including:

• Bookwhen (bookwhen.com) - for class bookings and passes
• Instagram, Facebook, YouTube, TikTok - our social media profiles

These external websites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review their privacy policies before providing any personal information.

Data Retention

Analytics data collected through Google Analytics is retained for a period of 14 months before being automatically deleted. Cookie data is retained for the duration specified by each cookie, which varies by service.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of access: You can request information about the data we hold about you.
• Right to rectification: You can request correction of inaccurate data.
• Right to erasure: You can request deletion of your data in certain circumstances.
• Right to restrict processing: You can request that we limit how we use your data.
• Right to object: You can object to our processing of your data, including for direct marketing purposes.
• Right to withdraw consent: You can withdraw your cookie consent at any time through the cookie settings on our website.

To exercise any of these rights, please contact us using the details below.

Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: [email protected]